ML-Powered Assignment Rules

Designed an ML-powered suggestion system that made complex Kubernetes configuration feel automatic. Three-layer progressive disclosure — AI suggests, humans decide.

Designed an AI workflow platform that unified fragmented creative operations into a single drag-and-drop interface. Non-technical & technical teams could now build complex AI pipelines with smart checkpoints for human review and real-time execution visibility—transforming how enterprise clients approach AI-powered content creation.

Redesigned Apple's internal tool for managing hardware specifications across global supply chain operations. Engineering Program Managers were drowning in version chaos—multiple Excel files, unclear revision history, vendor miscommunication. I introduced intelligent diff views, keyboard-first editing, and real-time synchronization to create a single source of truth.

Turned terabytes of network data into an intuitive map for the world's largest decentralized wireless network. Hexagon-based progressive disclosure.

Transformed an underperforming growth channel through systematic experimentation. Discovered that removing options increased engagement — clarity beats complexity.

For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique. It was a fresh, bold approach that gave these sports the spotlight they deserve.