ML-Powered Assignment Rules

Designed an ML-powered suggestion system that made complex Kubernetes configuration feel automatic. Three-layer progressive disclosure — AI suggests, humans decide.

Redesigned Apple's internal tool for managing hardware specifications across global supply chain operations. Engineering Program Managers were drowning in version chaos—multiple Excel files, unclear revision history, vendor miscommunication. I introduced intelligent diff views, keyboard-first editing, and real-time synchronization to create a single source of truth.

Turned terabytes of network data into an intuitive map for the world's largest decentralized wireless network. Hexagon-based progressive disclosure.

Transformed an underperforming growth channel through systematic experimentation. Discovered that removing options increased engagement — clarity beats complexity.

For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique. It was a fresh, bold approach that gave these sports the spotlight they deserve.

For Lot-and-Coin, we created a brand identity that blends trust with excitement. Focusing on the thrill of the auction and the value of each item, we crafted a unique experience that appeals to both collectors and casual buyers, offering a seamless blend of tradition and modernity.